Sporting goods giant Decathlon taking another stab at US market

SAN FRANCISCO (BRAIN) — Decathlon, said to be the world's largest sporting goods retailer, is making its second stab at the U.S. market. Last week the company opened a 8,300-square-foot "lab store" on San Francisco's Market Street.Decathlon entered the U.S. market for the first time in 1999 when it bought the assets of MVP Sports Stores, a New England sporting goods chain with 20 locations. It rebranded the locations as Decathlon but shut down all but four of the stores in 2003 and shuttered the remaining stores, which were all in Massachusetts, in 2006.

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