Worldwide Mobile Game Advertising Data Digest in Q1 2022

Based on data on mobile game advertising collected l in 47 regions around the world from 23 open media platforms including Facebook, AdMob, , AppLovin, Unity Ads, TikTok, Twitter, App Growing Global publishes Worldwide Mobile Games Media Buying Data Digest and explores top mobile games, categories, and advertisers in Q1 2022.   01 Global Trend of Mobile Game Advertising In Q1 2022, The overall trend of mobile games ads was stable, while non-game apps show more obvious fluctuations. Judging from the cumulative advertising volume, the ratio of mobile games and non-game apps is about 1:1.82. Among these game categories with the most ads in Q1 2022, the top 4, Role Playing, Puzzle, Casual, and Strategy, are consistent with the previous […]

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