Phil Spencer details Microsoft's plan to open an Xbox Mobile App

The plan for the new Xbox mobile store app had been in plan for a long time, however, it was delayed due to the merger deal with Activision.

Microsoft closes deal to buy Call of Duty maker Activision Blizzard after antitrust fights

Microsoft to build its own mobile game store like Apple, Google

Beyond the console: Xbox leaders detail Microsoft's gaming future, led by xCloud streaming service – GeekWire

Phil Spencer: Xbox is working with partners on a mobile gaming store

Microsoft's Phil Spencer on HoloLens and Uniting Xbox and the PC (Q&A) - Vox

Inside the Future of Xbox: Interview With Microsoft's Phil Spencer

Microsoft wants Activision because of mobile gaming opportunities, says Phil Spencer

Microsoft could bring Xbox games store to Android and iPhones - SamMobile

An Xbox app store could come to iPhone - 9to5Mac

Microsoft Is Making An Xbox Mobile Gaming Store

Xbox doesn't need to outsell Nintendo or PlayStation to innovate and compete